News & Views

With the Six Nations kicking off, it’s the perfect time to highlight a unique partnership between Crowd Sports and BrewDog.

It’s a multi-show, multi-drink deal that goes way beyond a regular podcast sponsorship. Which is exactly what we’re all about at Crowd. Our content is evolving and so are the partnerships we are building.

The BrewDog collaboration started on FC Bullard before Christmas. The Lost Lager deal saved the club from liquidation and we recorded a special episode dedicated to Lost Lager to celebrate. Did we spend the money wisely?

Absolutely not. We put on our first ever live show, with the brilliant Sean Dyche and Miles Kane as guests.

Then, Joe Marler took to the streets of London giving away Punk IPA to promote his show, Things People Do. BrewDog loved it so much they sponsored some of his live shows. Phew.

Geraint Thomas left a load of AF cans in the middle of Cardiff in January to encourage a bit of balance after Christmas. The drinks disappeared very quickly and it made the news. Tidy.

Most recently, Ben Youngs and Dan Cole hosted a Six Nations quiz at BrewDog Waterloo in partnership with Black Heart. Over the coming months on For The Love of Rugby, they will asking the question… what if its better?

Shoutout to the awesome Rich Innes and his BrewDog team for the support. Looking forward to seeing what’s next.